Tai Pei (Advertising Media Strategy Final Project)

For the final project in my Advertising Media Strategy class, we were tasked to create a media plan for a frozen food brand: Tai Pei. Throughout the semester we became very familiar with the brand, where we ultimately managed a budget and finished the project with a concise media plan. 

These were the budget amounts our team ended up having for Tai Pei. From our research,  these budgets were finalized by analyzing topics such as outdoor, TV spots, direct mail research and much more.

From this media flowchart, we presented our divided budget to different months, and also took advantage of specific months compared to others. You can get a better idea on why we came up with these prices from the media plan below. 

For a full detailed look at the items shown on this page, click on the link to the right to see the entire media plan for Tai Pei.