Red Bull (Advanced Media Strategy Final Project)

For my Advanced Media Strategy class, my group was assigned to create a media plan for a popular energy drink brand. Our primary goal was to find a new audience that has untapped potential to grow the already notable brand. These are the slides from the final presentation. 

Presented here was our budget for Red Bull. When making the budget, we tried to utilize each type of market that can be taken advantage of to fully spread advertising for the brand. 

This was our yearly schedule for Red Bull. As Red Bull has a strong presence with sports and being actively present at festivals, we decided to make the spike of brand awareness with our media types to be during the summer months, with average brand awareness during other months.  

This is the plansbook we presented for Red Bull. Included is our media objectives, why we chose specific media types, our target audience, etc.