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Red Bull (Advanced Media Strategy Final Project)

For my Advanced Media Strategy class, we were assigned energy drink brands for our media plans. Our group was assigned Red Bull, where our primary goal was to find a new audience that has untapped potential to grow the already huge brand. 

Presented here was our budget for Red Bull. When making the budget, we tried to utilize each type of market that can be taken advantage of to fully spread advertising for the brand. 

This is our yearly schedule for Red Bull. As Red Bull has a strong presence with sports and at festivals, we decided to make the spike of brand awareness with our media types to be during the summer months, with average brand awareness during other months.  

This is the plansbook we presented for Red Bull. Included is our media objectives, why we chose specific media types, our target audience, etc.