Mojo Book and Records (Introduction to Advertising Final Project)
Mojo Book and Records ended up being our client for my group in my Introduction to Advertising class. For the campaign, my group took an approach to capitalize on the already existing target audience, 18-24 year old millennials near our university.
This approach ended up promoting why Mojo was unique. When you go to Mojo, they give you convenience by having a relaxing setting to enjoy music records, books, and coffee. This trifecta made them unique, as not many competitors contain all three, so we took advantage of this factor.
We also made mock social media pages to promote the site, with one of the examples being Twitter.