Jack Daniel's Barbecue Sauce (Advertising Creativity Project)

This print campaign focuses on Jack Daniel's barbecue sauce and how much it can complement any food you pour the sauce with. Each of the ads shows a side-by-side comparison of two entrees, one with Jack Daniel's barbecue sauce poured on it and one without any sauce on it. There's a bold tone for the ad, as it gives a daring and striking approach for audience.